Continuing its strong commitment to HEAF, our corporate partner Perella Weinberg Partners (PWP) developed a “Power of Personal Branding” Industry Immersion session to help our students think critically about defining and maintaining an authentic sense of self. 

PWP Investment Banking Analysts Morgan Grosch and Matthew Reisch led the discussion around the importance of personal branding. The speakers shared details from moments in their own career experiences where leaning into their personal brands was meaningful, and provided tips to the students on how to start thinking about their own brands.

Discussion leader Matthew Reisch said, “It was a privilege to take part in the Personal Branding panel and I appreciated the opportunity to engage with the students and convey my view that a personal brand must always remain true to who you are, your passions and, ultimately, your goals.”